[FROM THE EDITOR] Just prior to I settled down to write this editor’s letter, just one of those people ubiquitous Fb recollections popped up. It was a reminder to register to enjoy the MOST Awards virtual ceremony. It promised a lesson in mixology, and luxurious mixology kits for the first 500 persons to register for the 2021 on the net awards clearly show.
That introduced again current recollections of the digital media awards shows and essential announcements of 2021: the flurry of deliveries of goodies – from espresso and cookies to gin and biltong – ahead of the on line activities the scurry to make up one’s confront and don a stylish best even though putting on sloppy PJs down below the eye of the camera. The dread of currently being referred to as out for not properly adhering to directions on how to blend a cocktail (that would be you, Pabi Moloi, at the eVOD start). The hope that one’s fibre link would keep continual and that load shedding could be avoided.
What a splendidly different expertise the MOST Awards 2022 ended up.
Just a 7 days immediately after tickets to the reside event went on sale, the bulk sold out – not stunning, truly, thinking about the document amount of entries in this year’s study. A different significantly loved and appreciated aspect of the MOST Awards are the activations and experiences – never permit it be claimed sponsors never go large when it comes to the experiential of the awards exhibit – primarily following a two-year hiatus.
Although the MOST Awards are underpinned by the serious and vitally crucial business of obtaining and offering advertising and marketing area, with interactions in between businesses and homeowners a essential aspect of the productive transactions, section of holding the device oiled is to have some enjoyment collectively, as well.
That is why one of the MOST Awards’ most critical fundamentals – other than the saying of the winners – is the opportunity for members of the media world to press the flesh and network encounter-to-deal with to engage with colleagues on the proprietor and agency sides in an informal natural environment. Yes, to have some enjoyment with each other. And most likely do a bit of business too…
As FGI founder and researcher, Brad Aigner, claims, “The 2022 MOST Awards study shows that the bar of company excellence among the purchasers and sellers of media area in South Africa has by no means been increased. It reveals how lots of media organizations and media homeowners have carried out what it takes to get through the rough moments in the latest years to continue being – or get to – the best of their online games. This is testament to their tenacity and their motivation to the electrical power of partnerships.”
Listen to listen to.
Congratulations to our winners. You are all superstars.
The Media. Obtained to enjoy it.
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